The last question in Section II and III of the survey asked how the participants picked their
answers to the previous questions in that section of the survey. In part II, survey participants were
asked to rank what was most important to them as they were picking which product they would
rather purchase. The majority of people listed “familiarity with brand” as being the most important
factor in their choice. Most participants listed “materials used to create the package” as the
least important factor in their decision. In the middle, fell “graphic design of package.”