DDeveloping effective Action plans
The third step in planning is to develop effective action plans. An action plan lists the specific steps (how), people (who),resources (what), and time period (when) for accomplishing a goal. Unlike most CEOs, Randy Papadellis has a unique goal that requires an extraordinary action plan. As the CEO of Ocean Spray, Papadellis has to buy all of the cranberries that his farmers produce (Ocean Spray is a farmer cooperative) and buy the crop at the highest possible price. Then,it’s Papadellis’s job to figure out how to sell the entire crop of high-cost berries. Under Papadellis’s direction,ocean Spray began looking for alternative uses for cranberries beyond the traditional juice and canned products,use that would involve new methods,people,and resources. The company invented dried-fruit Craisins by rein fusing juice into husks that used to be thrown away. Craisins have grown onto a $ 100 million product line. Ocean Spray also developed a set of light drinks that had just 40 calories,mock berries that could be infused with other flavors (such as blueberry and strawberry) and used in muffins and cereals,and was the first company to introduce juice boxes. Because of actions, Ocean Spray has been able to increase the price it pays its farmers over 100 percent in the past three years.
DDeveloping effective Action plans
The third step in planning is to develop effective action plans. An action plan lists the specific steps (how), people (who),resources (what), and time period (when) for accomplishing a goal. Unlike most CEOs, Randy Papadellis has a unique goal that requires an extraordinary action plan. As the CEO of Ocean Spray, Papadellis has to buy all of the cranberries that his farmers produce (Ocean Spray is a farmer cooperative) and buy the crop at the highest possible price. Then,it’s Papadellis’s job to figure out how to sell the entire crop of high-cost berries. Under Papadellis’s direction,ocean Spray began looking for alternative uses for cranberries beyond the traditional juice and canned products,use that would involve new methods,people,and resources. The company invented dried-fruit Craisins by rein fusing juice into husks that used to be thrown away. Craisins have grown onto a $ 100 million product line. Ocean Spray also developed a set of light drinks that had just 40 calories,mock berries that could be infused with other flavors (such as blueberry and strawberry) and used in muffins and cereals,and was the first company to introduce juice boxes. Because of actions, Ocean Spray has been able to increase the price it pays its farmers over 100 percent in the past three years.
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