Deal Background
Despite market reaction, the mood was upbeat at Bosco's headquarters in the industrial town of Weeze, Germany "At the very least, the merger will restore some luster to Germany's pharma sector observed Biennel. Bosco was an established, legendary name in the pharmaceutical industry as the discoverer of the pain-killing and fever- reducing wonder drug Colospirin in 1897, and as a leader in the modern drug industry. But Bosco had endured sev- eral setbacks during the last two decades of industry con- solidation, as it was overshadowed by such companies as America's Pfizer, Britain's GlaxoSmithKline, and Switzerland's Novartis