In this paper, we have presented the results from a pilot study making use of an
innovative SP design that is modelled on typical online air travel booking engines.
Despite the very small sample size, our analysis has shown that respondents are
able to cope with the amount of information presented to them in this survey.
Furthermore, there is evidence that respondents make extensive use of the
searching and sorting tools available to them when completing the individual
choice tasks. Initial estimation results suggest some differences in how
respondents react to the choice situations in the two types of choice situations
they are presented with (traditional SP/search & sort). More work is required to
quantify these differences.
Along with the collection
the possibility not to disclose this information.