The CEO of SHRM should never forget that he or she is the CEO of a nonprofit organization. When I became president, I told the board that I wouldn’t take the job unless they allowed me to run it like a business, using business practices. It’s important that they never forget that there is a bottom line. However, as a professional society the bottom line may be different than just money. You’ve got global issues and community issues that must be considered. There’s a trickle-down effect in nonprofits. You have an impact on families, on the community and in the political arena. The CEO should be aware of all of those things as opposed to just being focused on HR. I know there is a current controversy over ‘Is it business or is it a professional society?’ My opinion is that it’s a professional society, but that it can operate like a business.