A considerable amount of time and effort had been spent compiling the proposal
that was about to be submitted to Creolé Coffee’s Board of Directors. Jim Brewer
was confident that the specific points he had outlined in his recommendation would
serve the company well, provided they could be implemented. The proposal involved
three main areas that were felt to be of critical importance to the long-term success
of the company: coffee acquisition through contracts; coffee acquisition through the
free-market; and the development of new varieties and production techniques.