Room & Board had rejected common attributes of private-company culture: hierarchy, command and control from the top, information on a need-to-know basis, and, in the retail industry, high turnover resulting in customer-service challenges. Its culture was based on the principles of trust, respect, relationships, transparency, entrepreneurial ownership of one's job and career, and the importance of a balanced life. Room & Board eschewed rules, lengthy policy manuals, and elitism Rather, it believed that individuals thrive in an environment where they are empowered to make decisions and everyone's view is heard and respected. These core beliefs were outlined in its Guiding Principles, partially based on the following expectation: