Each backpack has five key characteristics. These characteristics are a part of the criteria consumers use
to evaluate the backpacks when making a purchase decision (in addition to price, special features, etc.)
The characteristics include:
n Capacity – How much can the backpack hold? This factors in both overall size of the backpack
and number of pockets/special compartments and add-ons. The base design and variations
determine capacity.
n Durability – This is a performance measure. How tough is the backpack? How reliable? The
type of fabric/material used and the special features chosen for the backpack determine its
durability.
n Comfort – A measure of how comfortable the backpack is for users. Type of fabric and special
features determine comfort.
n Weather Resistance – A measure of a backpack’s resilience to the elements. Determined by
fabric and special features.
n Eco-Friendliness – Each material has an environmental-friendliness characteristic that is desired
by some target markets.
Backpack Selection Options
The five key characteristics are a roll-up of the Backpack options players can choose. The options
players have include: