During 1992, 14 additional grocery chains implemented CRP with P&G, and existing CRP
customers continued to expand CRP usage to new product lines. During 1993, an additional 15 new
grocery chains or divisions of grocery chains adopted CRP. By July of 1994, a total of 47 channel
customers had adopted CRP with P&G, and more than 26% of P&G sales volume was ordered via
CRP. As these customers expanded use of CRP to new product lines and across multiple distribution
centers, total CRP demand from these customers alone was expected to increase to 35% of P&G sales
by the end of 1994. Ralph Drayer, VP of customer services, expected use of CRP to reach 50% or more
of total US product shipment volume by the end of 1995.