As the search algorithms that search engines use to retrieve documents have improved in recent years, it is possible to go a long way with a basic keyword search. These searches are most effective if you a very precise term or name. The search engine will generate a list of references to wed resources in a ranked order that is based on the frequency of, and location of occurrence of the words in the search term. Clicking on one of these wed resources will display the appropriate wed page. Often links through to related web pages will also be offered in the list of references.