SMEs are different to large multinational organisations. The limits on resources, time and manpower mean that the owner-manager role can be multifacetted and seemingly impractical from a normal decision theory viewpoint (Yau and Sculli, 1990). The circumstances faced by such a manager are severe in comparison to a mid-level manager in a multi-national organisation (Busenitz, 1998). Often decisions are made without full awareness of information and with risk to the overall survival of the company. In these circumstances, it is increasingly important for the SME owner-manager to focus on a set of wellunderstood performance measures, which allow him/her to assess how the business is performing. There is a tendency to extrapolate research carried out on larger companies to cover areas of research on the SME sector (Fernandes et al., 2006). This approach is under increased pressure in the “real-world”, particularly in the
area of enterprise management and decision-making.