Intermediaries are companies in their own right that need to make decisions about where they conduct business. One of the most important decisions is which countries to become involved with. There is a strong incentive to be present wherever their clients are located. However, just because, for example, a manufacturer can enter a highly risky country and do business does not mean that intermediary could also do the same. One common strategy is for an intermediary to follow a large company into a developing nation. For example, Siemens' strong move into East Germany was followed by many supporting companies, and Johnson & Johnson's entry into Latin American markets encourages others to do the same.