Leadership Style
There is no dispute that Knight is a visionary leader. He is goal oriented and uses that vision and passion to
shape every action by the company. Providing direction is the way that he is best able to assist a growing company.
Knight focuses on building leaders and bringing leaders to Nike because he knows how to match leadership with
results. Too many companies use cookie cutter generic versions of leadership models and fail to link them to results,
that is why they fall short (Ulrich, Smallwood, et al 2000).