The ideal snack food for the health conscious and busy consumer would contain no trans-fats (absolutely essential for heart health). It would contain high fiber for digestive health and low sugar for overall well-being and the maintenance of health and wellness. (After all, high sugar diets have now been linked with increased risk of heart disease, diabetes, Alzheimer's and some cancers.)
The demand for quick and easy snack foods is clear from both consumer surveys, as is the demand that snack foods meet high standards of taste and health. Atkins Advantage bars and shakes do both. They're the perfect food for an on-the-go consumer who cares about her health!