The sustainable development of the local communities cannot be imagined without a
significant marketing component. Each local community, defined not necessarily in geographical or
administrative terms, should assess its resources, join efforts, and aim to obtain the performances
capable to provide a sound development of the community. With a list areas of intervention at the
level of the whole process of sustainable development, and, also, at the level of the related projects,
marketing provide the local communities with a consistent assembly of concepts and tools that can
be used in planning, implementation, and monitoring of the projects.