They are young, educated at prestigious universities in the United States, and scions of three powerful business empires in Indonesia, whose combined family wealth is more than US$11 billion. Where their fathers or grandfathers preferred to keep a low profile while they built up the business, these media-savvy young members of the elite are not afraid of the spotlight. They are the new faces of old family businesses, some of which are based in Singapore. Indonesia Bureau Chief Zubaidah Nazeer reports.