Mainstream Markets
Early Majority: The Pragmatists
They are “the bulk of the market volume for any technology product.”
They “are hard to characterize because they do not have the visionary’s penchant for drawing attention to themselves.”
They dislike risk. It connotes a “waste [of] money and time.”
They “are loyal once won” and will make your product the company standard.
They “care about [the reputation of] the company”, “the quality of the product”, “the infrastructure of
supporting products”, “and the reliability of the service.”