South Koreans prefer to do business with people with whom they have a personal connection.
It is therefore crucial to be introduced by a third-party.
Relationships are developed through informal social gatherings that often involve a considerable amount of drinking and eating.
Individuals who have established mutual trust and respect will work hard to make each other successful.
South Koreans treat legal documents as memorandums of understanding.
They view contracts as loosely structured consensus statements that broadly define agreement and leave room for flexibility and adjustment as needed.
Under no circumstances insult or to criticize in front of others.
Sensitive matters may often be raised indirectly through the intermediary that first made the introductions.
South Koreans are extremely direct communicators. They are not averse to asking questions if they do not understand what has been said or need additional clarification.
This is a culture where "less is more" when communicating. Respond to questions directly and concisely.