Since university students have been found to be frequent users of
technology and likely to buy products online and activities participate
in online purchasing, as a result, postgraduate students were
chosen as the target sample during the first semester of 2008. It
must be mentioned; the majorities of postgraduate students are employed
and have different online cards to purchase products through
the internet. In addition, today’s university students represent a
significant part of the online buying consumers and a long-term potential
market (Bruin and Lawrence, 2000).