It's not always convenient or easy to say you're sorry. Sometimes we're too preoccupied to notice when we've hurt someone, or if we do, too busy to make a proper apology. In other cases, personal pride keeps us from admitting We've done something wrong. There are probably times when deep down we feel that we weren't entirely at fault, that the other person owes us an apology! Nevertheless, if we want to maintain good relationships with friends and colleagues, it's essential to know when and how to apologize