How do i prepare and present a case? This question is voiced by virtually every student expose to the case method for the first time. One of the most, difficult tasks in preparing a case for presentation or, more generally, resolving an actual marketing problem is structuring your thinking process to address relevant force confronting the organization in question. The previous discussion of the decision-making process should be of help in this regard. The remainder of this chapter provide some useful hints to assist you in preparing and presenting a marketing case.