It was set to transform the town, achieve economic development and progress by harnessing the conservation of its unique character and heritage as a tool for development. Fiscal reforms and confidence building were identified as initial strategies and from thereon there was no stopping reforms. Policy changes that they implemented resulted in doubling the income not by increasing any taxes or fees but by a more aggressive collection and equal implementation of laws. This improved their capabilities to deliver basic services. Rebuilding the public market was realized through a bank loan. This proved to be a sound decision considering that the income of the market increased from php 200,000/month to php 1,200,000/month after its completion in 1998. They are proud to share the information that the loan has been fully paid in 2006. Its operations together with that of the bus and jeepney terminal triggered more economic activities. They continued to improve the business climate, revitalized the existing non-government organizations and encouraged the creation of new ones to maximize community participation.