The Coca-Cola Company, the world's largest beverage market, is amending the recipe of several of its drink following an online petition. the drinks manufacturer will remove a substance called brominated vegetable oil from drinks like Powerade and Fanta. BVO is a food additive that helps stop other ingredients from separating. it contains the chemical bromide, which is commonly used as a flame retardant. coca-cola spokesman Josh Gold advised consumers that: "All of our beverages, including those with BVO, are safe and always have been, and [they] comply with all regulations in the countries where they and sold. the safety and quality of our products is our highest priority"