marketing plan
recommend
Ban Thon initiative to grow vegetable business since four years ago, the business will focus on organic farming. Recommended planting techniques also vary. This approach has led to better crop quality and durability. Crop production is also growing more rapidly than normal planting took four years for the production of vegetables. But with the launch of production of vegetable cultivation methods took only two years old.
By villagers because vegetables do not have good packaging initiatives that have been proposed to build housing of packaging products. It will allow people to trade their vegetables with better and more consistently. In addition, they can guarantee the quality of products, fruits and vegetables from being exposed to the bacteria.
To ensure the future of the business of the house with a permanent logo was submitted to allow them to promote their products.
The logo was submitted referring to the nature of the business and the village itself. In fact, people do not have to use the logos of other companies to trade their products, vegetables and fruits. This is because before they use the logos of other companies to commercialize their products.
target market
The target market is a specific group of consumers is a company with the aim of marketing products and services related to the destruction of the target market is now focusing its efforts on one or a few key segments.
• The geographical segmentation involves segmenting the market based on the location.
• Segmenting the population is based on statistical measurements, such as gender, age, income, marital status, education, race, religion and more.
• segmentation, target market share is based on the psychological, social and economic.
Personality or lifestyle preferences.
Marketing goals of curtailing stay fresh with the goal to people of all ages, especially the province of Narathiwat. In addition, "Ban Thon stay fresh" is intended to distribute to restaurants and middlemen. So Nicmshkrns Bacho The famous agricultural products such as fresh fruit and vegetables on the side.
Segmentation of target market:
No. Other parts
1. Geographic Nicmshkrns Khok Khian Bacho district, Narathiwat province.
2. The population of all ages
3. External conditions like accommodation and food quality.
Like Geddes pack design is beautiful.
Like dates and fresh fruits.
Market size and potential
Market size is determined by the market and the potential market. Market volume exhibits a total sales volume of all aware of the special market. Trading volume is based on the supply and consumer demand for their shares.
Products of Taunton vegetables have very high potential to develop more in-house change in the area and other districts of Narathiwat This is because the product of exhaustive vegetables such as vegetables and fruits are many characteristics that can win those. from the look and apparently tastes great on its own.
Marketing Budget
Other expenses
1 bottle of water Sharks 15
Drug taking Chet Moulton made one second.
Bag 100
Stickers 100
/ Total 216
All 216
Marketing Strategy
Ban Thon vegetables that are well designed and have a good marketing strategy. Marketing strategy, it means that a plan to achieve specific goals or targets, the company's objectives, mission and vision. So the market is essential for a company's top four elements of marketing tool.
i) Product
ii) place
iii) price
IV) Promotion
products
i) quality
Customers know by its brand name and the quality of the product. Ban Thon vegetables mainly focused on the continuous improvement of the quality and freshness of its products, fruits and vegetables. They are used in the packaging of their products in order to maintain the freshness of vegetables and fruits. They also serve as a great way to grow their formulas as they heal from his uncle.
place
Place or location has to do with how the product is delivered to the customer. Distribution is a key element of alignment. The place is divided into two; For the first time they planted the vegetables and fruits. Second, there is the ease of availability of products to consumers. Target consumer will receive its vegetable production areas, especially in the House, Taunton yourself and other districts of Narathiwat.
Method of distribution:
Ban Thon vegetables using direct sales of its products through direct marketing channels. Customers buy directly from farmers
price
Of course, the concept of the ideal market price. The price of fresh vegetables, Taunton, this product is ideal cheap and reasonable prices for customers, especially locals. Of course, the market price itself is a product that is so good and consistent quality.
Promotion
Use promotion by customers and members. They bring the good name of the product to others, so the promotion other by sharing ideas formulated in growing vegetables.