Life cycle analysis is critical to assessing the impacts and benefits of new innovations. In 1969 Coca-Cola was one of the first major companies to perform life cycle analysis on its products and operations. This life cycle focus continues today with PlantBottle.
It's ok to celebrate the successes along the way, even if you have more you want to do. We're aiming for a package that is 100 percent recyclable and 100 percent plant-based, but we know that is going to take time and a lot more R+D investment. Meanwhile, the achievement of a plant-based MEG is a real step forward. We're celebrating today's up-to-30-percent PlantBottle packaging, but we're determined to get to 100 percent.