My Marketinglab
Mymarketingiab to find activities that
Heip you iearn and review in order to
Succeed in tnis chapter
Rose is at her wits’ end. It’s bad enough that she has a deadline looming on that new Christmas promotion for her gift shop. Now, there’s trouble on the home front as well: Her son ken had to go and flunk his driver’s license road exam, and he’s just about suicidal because he feels he can’t be a “real man” if he doesn’t have a license. To top things off, now she’ll have to postpone her much-anticipated vacation to Disney World with stepdaughter Alex because she just can’t find the time to get away.
When Rose meets up with her buddy Evey at their local Starbucks for their daily “retreat,” her mood starts to brighten. Somehow the calm of the café rubs off as she savors her grande cappuccino. Evey consoles her with the ultimate remedy to beat the blues: Go home, take a nice long bath, and then consume a quart of Starbucks Espresso Swirl ice cream. Yes, that’s the ticket. It’s amazing how the little things in life can make such a big difference. As she strolls out the door, Rose makes a mental note to get Evey a really nice Christmas gift this year. She’s earned it.
OBJECTIVE 1
A culture is like a society’s personality and
It shapes our identities as individuals.
What Is Culture?
People around the globe mimic Rose’s daily coffee “fix” as they take a break from the daily grind and affirm their relationships with others. Of course the products they consume in the process range from black Turkish coffee to Indian tea, or from lager beer to hashish. Starbucks