Attractive Aging The need to age gracefully with interest in antiwrinkle creams, comfort able clothing and shoes.
Wellness The urge to live longer and healthier, a rise in exercising, nutrional foods, holistic medicine
Concern for Quality An appreciation for things that last longer and are of finer construction.
Personal Services Allow more enjoy more enjoyment of life.
Exotica Having a higher disposable income encourages a desire for unique goods: spas, RVs, travel.