Back in the 1990s, there were many start-up companies trying to become
The Latin American eBay. Galperin was different to the others in that he focused more on IT and getting investment and less on marketing or PR.
As a result, his company flourishes while the rest went bankrupt. Following the rise of smartphones and table computers, it modified its original technology so it could run its services on mobile devices and allow external
developers to build applications.