Hi there,
This year we’re making improvements to Search Ads to make them more effective at bringing you sales. With Search Ads, you can promote your shop and items to buyers when they’re searching for something specific, driving fresh faces to your Etsy shop. The first change we’re introducing is a simpler pricing structure. Starting on April 2, you’ll be charged for Search Ads on a cost per click (CPC) instead of cost per thousand impressions (CPM) basis.