Among these entites, Tmall bears the greatest similarity to Amazon. Unlike Amazon,Tmall does not sell goods directly to consumers. it operates as an online marketplace and facilitates transactions between buyers and sellers. sellers set up their shops on the site, and consumers buy goods from them. Alibaba charges a commission of 2% to 5% for each transaction. its business model is more like that of AirBnB,which has become the largest hotel chain without owning a single hotel.