1. Introduction
Significance of the Study
As a guide for the operator to adjust the marketing strategy.
Consistent with the factors that influence the buying behavior of skin cream for sun protection of consumers.
Research Objective
To study the factors that influence the buying behavior of skin cream for sun protection of Nakhon Ratchasima Rajabhat University.
To study the Factors affecting the buying behavior of skin cream for sun protection of student in Nakhon Ratchasima Rajabhat University.