This research has noted that the majority of the convention attendees tend to be neutral towards the integrated resorts concept.
They on the other hand tend to be quite positive towards shopping facilities.
There is consensus on the sentiment that shopping malls means more flow of people.
These results seem to provide initial indication that the integrated resort owners need to put emphasis on shopping facilities within an integrated resort in order to attract more convention participants to attend conferences. Shopping seems to be the most attractive element to the majority of the convention attendees.