The term is a registered trademark of the Compagnie des Bateaux Mouches, the most widely known operator of the boats in Paris, founded by Jean Bruel (1917-2003);however, the phrase, because of the success of the company, is used generically to refer to all such boats operating on the river within the city. Bateaux Mouches translates literally as "fly boats" ("fly" meaning the insect); however, the name comes from the fact that they were originally manufactured in boatyards situated in the Mouche area of Lyon.