Advertising-Supported Revenue Models
The advertising-supported revenue model is the one use by broadcast network television in the United States. Broadcasters provide free programming to an audience along with advertising messages. The advertising revenue is sufficient to support the operations of the network and the creation or purchase of the programs. With the exception of the overall Web growth slowdown during 2000-2002, which you learned about in Chapter 1 , Web advertising has increased steadily since the mid-1990s. As you will learn in Chapter5 , online advertising is now well established as an important component of the advertising mix used by businesses of all types. As online advertising grows, more and more Web sites can use it as a revenue source, either alone or in combination with other revenue sources.