To create acceptable on brand among teenagers, try to make quality to be important factor of competing and acquire channels that make consumers can access to products easier. Moreover, the company must do activity that increase brand’s awareness within three years. Uniqlo must focus on three things there are first, activities for increasing sales of teenagers group. Next, focus on making brand to be one of Evoke set in consumers mind within two years. The last is focusing of activities to make brand be Top of mind within year three.