Under Jeff Bezos, Amazon continues to push toward the next new thing despite sluggish shares and a weakened Christmas forecast. Based on market cap, the online retailer is the second-largest e-commerce company in the world and continues to strengthen its position globally. In September, Bezos announced that Amazon would be plugging $2 billion of investment into India, a hotly-contested emerging market that some see as the next frontier for web retail. While analysts worry that he is spreading the company too thin--Amazon in the last year has announced projects including delivery drones, its first smart phone and a television set-top box to stream media content--Bezos remains dedicated to investing cash from operations into new endeavors that he thinks will strengthen the Amazon ecosystem. The Seattle firm, which celebrated its 20th anniversary in July, continues to grow and revenue is forecasted to hit $90 billion this year, a 22% increase. Bezos still owns 18% of Amazon, which he founded in 1994.