Benchmarking solutions
Financial performance
Marketplace performance – market share and sales trends and significantly
the proportion of sales achieved through the Internet.
Business and revenue models – do these differ from other marketplace
players?
Marketing communications techniques – is the customer value proposition
of the site clear? Does the site support all stages of the buying decision
from customers who are unfamiliar with the company through to existing
customers, are special promotions used on a monthly or periodic basic?
Beyond the competitor’s site, how do they make use of intermediary sites
to promote and deliver their services?
Services offered – what is offered beyond brochureware? Is online
purchase possible, what is the level of online customer support and how
much technical information is available?
Implementation of services – these are the practical features of site design
such as aesthetics, ease of use, personalization, navigation and speed.