SWOT ANALYSIS HYATT
STRENGTHS
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Close proximity to the airport
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Closer to the IT belt of Kolkata
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No. of rooms 235 with rain shower in every room
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Serves Italian cuisine
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Activities and entertainment includes outdoor swimming pool, Spa Treatmentand Tennis Court and Jogging Tracks.
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International chain of hotels
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They have 11 types of banquets
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Guchhi Terrace is an open area
WEAKNESS
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Far from the city
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They don’t have prefunction area for all the banquet except Regency BallRoom
OPPORTUNITY
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Being in the prime location of the most developing area in the city it canattract new corporates.
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First choice for any transit passenger as it is near to the airport.
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They can host wedding and social functions.
THREAT
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New hotels like the Inter – Continenta, Swiss Hotel and ApeeJay Groupcoming up might be a threat to them