Product Segmentation
Hospitality segmentation can focus on three key areas: product, pricing, and distribution. Many hospitality sales and marketing executives spend countless hours and cumulatively millions of dollars defining their respective market segments. Once defined, these same executives focus their sales and marketing efforts to mine customers from those segments. Revenue managers on the other hand use segmentation to deliver a more profitable customer through focused product, pricing and distribution, and to ensure proper reporting and tracking. So, for Banyan Tree, the market segment is higher-income couples and families, for Asanga are it’s mid-to high-income families and for Dhawa it is young singles