Cultural tourists to European destinations are less likely to fall within these traditional profiles. They visit cultural attractions because it is a “must do” activity on the tourist trail: a once in a lifetime opportunity to visit cultural attractions or icons only conceived of formerly in reproduction or by reputation. It is not so much an adherence to cultural capital as an adherence to cultural acquisition. These visitors are less likely to visit for the cultural alone and more likely to visit for the multiplicities of both natural and cultural attractions.