Big data and the logistics industry should actually be a dream team. Logistics service providers move masses of goods and there is constantly more and more of it. At the same time, they gather data sets that are just waiting to be turned into information that supports decisions. They capture and track the origin and the destination of the shipments, their size, weight, and their current location. However, now and again, enterprises in the industry often lack the insight into how they might gain value from the data material that collects from all that tracking.