The core tool of our marketing approach is the website
www.creativetourism.co.nz which is updated bi- monthly in the light of
experience. This provides details of workshops and their tutors. It also contains
valuable endorsements from organisations and people such as Maureen Wheeler,
co-founder of Lonely Planet. These again add credibility.
However, since there are now supposed to be almost as many websites as there
are people on the planet, getting the site noticed by our potential market is the
real challenge