New Media and Interactivity
The emergence of new media technology has given meaning to the word interactivity, this stems from the combination of factors such as the rapid spread of internet access point, media digitalization and convergence. This technological approach enables user-to-user and user-to- information interactivity, thereby replacing the traditional approach to ‘one-to-many’ to possibly ‘many-to-many’ model of web-based mass communication (Bouwman, 2008). To this end, interactivity can be aligned to one of the concept that underpins new media technology, which can be beneficial to everyone in terms of information dissemination through technological devices. This demonstrates the essence of communication – new media system – which can be advanced to keep humanity alert on the threats of unsustainable business culture that gives rise to conflict. Thus, the democratization of communication processes and strategies as a result of the advancement of new media technology can accelerate the processes involved in the management of conflict, in that it facilitates enabling platform where stakeholders’ are carried along and as well as their views given audience. This is the kind of inclusive approach to communication that can help transcend mistrust, but mostly drive credibility as well as legitimacy of organisations’ dedication to sustainability and sustainable development focus, which is the basis of this study. Given this backdrop, HRIS can be gleaned as the hinge on which collaborative work/tasks can be improved, hence the ultimate sharing of essential knowledge, that is requisite for organisational success – according to Youngs (2010), and this is central to sustainability factors in the Nigerian banking sector.