Service businesses attempting to serve a high-net-worth clientele attempt to
locate in Class A office space in CBD locations. They look for high-quality
buildings with numerous amenities and distinctive architectural features.
Large companies may seek to have a noted architect create an individual
building for their principal use that attempts to reflect the corporate identity.
For the past 100 years, major U.S. cities such as New York and Chicago have
been noted for their renowned eponymous skyscrapers housing many world
famous companies. The Chrysler Building in New York City with its gargoyles
in the shape of 1927 Chrysler car hood ornaments and its elevator grills taken
from hub cap designs represents one of the best known examples of “corporate”
architecture integrating a distinctive brand into its design.