2.0 KEY SUMMARY
2.1 New Zealand Tourism
Online Ltd (NZTO)
is an online Internet
tourism specialist in
destination marketing
for travel operators
in New Zealand. It
is one of the most
popular tourism sites
for travel information
about New Zealand.
NZTO has achieved
this through increasing
its web site performance in search engines, constantly improving content and
web site design, and working with tourism operators to offer viable solutions
to maximize their online potential.
2.2 NZTO has positioned itself as a ‘one-stop shop’ for visitors to the country as
a rich travel directory and information portal. It enables people from anywhere
in the world to plan their travel online and to make advance arrangements with
various tourism operators before they travel to New Zealand.
2.3 NZTO commenced operations in 1997 to support individual tourism providers
(who at that time had little exposure on the Internet), to enhance travelers’
experiences and to provide customer satisfaction. NZTO’s success comes
partly from playing a niche role and providing the service ‘at the right time.’ It
is also due to the company’s hard work behind the scenes, which has enabled
them to deliver winning products and services to site visitors. NZTO has also
worked hard to stay in pole position ahead of its online competitors. While
many online businesses struggle commercially, NZTO experienced over 400%
growth in 2004, and is New Zealand’s leading Internet tourism success story
till today.
3.0 THE OBJECTIVES
3.1 Grow New Zealand’s tourism industry, using innovative technology to gain the
greatest global reach.
3.2 Provide visitors to the website with an experience that clearly articulates what
New Zealand has to offer as a travel destination.
3.3 Provide tourism operators with quality, cost-effective online marketing options
delivered in a professional and timely manner.