A counterpoint to the pathetic prospects with regard to the increasing demand of substitute products in the instant food market and the increasing power of customers, the instant noodle industry is seen to still maintain its hold over the supplier sector. In this regard, the bargaining power of the suppliers for the instant noodle industry remains low as many of the independent supplying firms have either been vertically integrated into the existing companies or have been interlinked through long term supply contracts. The low rate of entry into the industry also act as a safety net that limits the power of suppliers to charge high prices for the firms' inputs which basically include wheat, buckwheat, corn, sesame oil, and other organic inputs. The suppliers' market remains huge and extensive allowing for easy substitutability whenever a supplier becomes a party to an unprofitable relationship.