The subject of promoting nursing as a profession
is discussed in the literature, but even when an entire book
is devoted to the subject (‘From Silence to Voice . . .’), the use of
the term‘marketing’ is avoided (Buresh & Gordon 2013). In the
past, nursing suffered from a lack of knowledge and research
data on the profession as a competitive career, while a poor
public image in the social media added to its negative impact
(Seago et al. 2006).