The force of sale risk is a risk about the time you sell your shares. For example, you have
bought an excellent stock that is trading far below what it is really worth but one has to sell it in
certain days. So, that is, you have bet on when your stock is going to appreciate and this is a
indeed a financially fatal mistake since in the stock market, you can be almost determine what
will happen in a company, but not when. Facing this, you have turned your basic advantage, the
luxury of holding permanently and ignoring market quotations, into a disadvantage.