They are mainly seeing the people with good income so they can afford their product price. Their product are mainly of premium class. They mainly do segmentation of market on color contrast, music quality, look, light weight. So their segmentation in laptop market is quality. But this they see about design ,look, features, music output and quality, performance, and then services, they don’t do their marketing of laptop on the price basis. So they don’t concentrate the people who can’t afford sony vaio laptop.