Next, a researcher presented the prices of the two brands to participants and asked them a question about which product
they would consider purchasing based on the price and the pleasantness of the beverage. Finally, the EEG sensors were removed and the participants answered demographic questions before concluding the study. At the end, the identities of the beverages were revealed. Participants were asked to select a can of their choice of beverage to take home and were debriefed on the purpose of the study